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Hey Dude Relaunches for 2012

Men’s skin care range revamps packaging and website.

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By: TOM BRANNA

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Instead of producing just another re-packaged “me too” men’s product line, Hey Dude Skin Care has rolled out a line of skin care that reward a guy’s craving for a simple system, according to the company. The collection ($9.99-$17.99) has combined functions like blending a facial cleanser with a shave gel as well as a pheromone-infused 3-in-1 shower SKU. Its tagline is “Ladies Beautify, Guys Dudify.” By replacing its past series of branded products with a simple...

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